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Classic
The Sekonda Classic collection takes inspiration from the most illustrious timepieces in watchmaking history, leading to an arrangement of watches that would stand tall beside any of their peers.
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Chronograph
The Sekonda Chronograph collection is the ultimate fusion of multi-functionality and striking design. Their defining sub-dials allow specific periods of times to be easily and accurately recorded.
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Dress
This elegant and stylish collection of Sekonda Dress watches are the perfect accompaniment for you on any special occasion. They demonstrate innovative design and technical expertise.
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Casual
The Sekonda Casual collection offers a wide range of designs that are characterised by their versatility and their ability to allow you to feel comfortable with them on your wrist on an every-day basis.
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Sports
This collection of Sekonda Sports watches is inspired by the iconic designs of some of the world’s most celebrated stainless steel sports watches, however each of these models is a classic within its own right.
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Ladies
The Sekonda Ladies collection is filled to the brim with elegant and stylish watches that the perfect accompaniment for you on any special occasion. They demonstrate innovative design and technical expertise.
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Exclusives
Due to BALL's long railroad heritage, it is only fitting that a collection carry the 'Trainmaster' name. This collection respects the brands commitment to creating timepieces that focus on precision and reliability. These watches also honour the brands history by focusing on timeless and tradition designs, while incorporating many modern advancements into the build quality.
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Pocket Watch
Classic
The Sekonda Classic collection takes inspiration from the most illustrious timepieces in watchmaking history, leading to an arrangement of watches that would stand tall beside any of their peers.
Chronograph
The Sekonda Chronograph collection is the ultimate fusion of multi-functionality and striking design. Their defining sub-dials allow specific periods of times to be easily and accurately recorded.
Dress
This elegant and stylish collection of Sekonda Dress watches are the perfect accompaniment for you on any special occasion. They demonstrate innovative design and technical expertise.
Casual
The Sekonda Casual collection offers a wide range of designs that are characterised by their versatility and their ability to allow you to feel comfortable with them on your wrist on an every-day basis.
SHOP CasualSports
This collection of Sekonda Sports watches is inspired by the iconic designs of some of the world’s most celebrated stainless steel sports watches, however each of these models is a classic within its own right.
Ladies
The Sekonda Ladies collection is filled to the brim with elegant and stylish watches that the perfect accompaniment for you on any special occasion. They demonstrate innovative design and technical expertise.
SHOP LadiesExclusives
Due to BALL's long railroad heritage, it is only fitting that a collection carry the 'Trainmaster' name. This collection respects the brands commitment to creating timepieces that focus on precision and reliability. These watches also honour the brands history by focusing on timeless and tradition designs, while incorporating many modern advancements into the build quality.
Established in 1966, Sekonda is a British designer watch whose story began in the Soviet Union where they were first produced in Moscow’s First State Watch Factor and Leningrad (Saint Petersburg) in the Petrodvorets Watch Factory. Unbeknown to most, the first Sekonda watches that were marketed in Britain were Russian made watches that had slipped through the “Iron Curtain” and been rebadged with the Sekonda logo. Sekonda continued producing their watches in Russia until 1993 where they began to be produced in Hong Kong in response to the rise in prominence of Japanese made movements.
Since its inception Sekonda has enjoyed a reputation for producing high quality watches that exceeded their price points. This ethos was relayed by the brand during their marketing campaigns in the 1980s and 1990s, as they used the slogan: ‘High quality, desirable watches, and affordable prices’. Until 2004 the Sekonda mainly catered for men’s watches, until the Seksy line was born which specialised in the production of ladies watches. In 2013, the brand ventured out into a more fashion-orientated market through the creation of the fashion-led collection - Sekonda Editions. Today, Sekonda offers a wide collection of innovative designs using high quality movements and materials to create durable and stylish timepieces.
Established in 1966, Sekonda is a British designer watch whose story began in the Soviet Union where they were first produced in Moscow’s First State Watch Factor and Leningrad (Saint Petersburg) in the Petrodvorets Watch Factory. Unbeknown to most, the first Sekonda watches that were marketed in Britain were Russian made watches that had slipped through the “Iron Curtain” and been rebadged with the Sekonda logo. Sekonda continued producing their watches in Russia until 1993 where they began to be produced in Hong Kong in response to the rise in prominence of Japanese made movements.
Since its inception Sekonda has enjoyed a reputation for producing high quality watches that exceeded their price points. This ethos was relayed by the brand during their marketing campaigns in the 1980s and 1990s, as they used the slogan: ‘High quality, desirable watches, and affordable prices’. Until 2004 the Sekonda mainly catered for men’s watches, until the Seksy line was born which specialised in the production of ladies watches. In 2013, the brand ventured out into a more fashion-orientated market through the creation of the fashion-led collection - Sekonda Editions. Today, Sekonda offers a wide collection of innovative designs using high quality movements and materials to create durable and stylish timepieces.
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