Wenger celebrated its 125th anniversary in 2018 and can look back on a spanning history. A history that is shaped by passion as well as the world-famous “Swiss Army Knife”. Today the brand is concentrating on making watches at reasonable prices. Founded in 1893, the factory quickly made a name for itself through its innovative and precision. Under the direction of Theo Wenger, it was commissioned by the Swiss Army as the sole suppliers of genuine soldiers’ knives. After a devastating fire in 1986, the plant was rebuilt with the latest equip­ment. With the foundation in the watchmaking capital of Biel in 1997, Wenger entered the watchmaking business.

 

Its timepieces benefited from the brand’s expertise in pro­ducing high-tech instruments, and soon enjoyed world-wide renown thanks to their reliability and quality. In 2005 Victorinox took over Wenger in order to keep the traditional company in Swiss hands, and managed it as a subsidiary company with its own identity. Agile, up-to-date and at home in the world’s cities – but always with its traditional Swiss roots in mind. This is Wenger today. Wenger’s timepieces are reliable, functional and well-designed. They are designed for people who travel a lot and who therefore want to count on a Swiss brand at a reasonable price.

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