In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.

30 products found

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Swatch BEST. MOM. EVER The Simpsons Collection Ladies Watch SO28Z116

Original price was: £86.00.Current price is: £76.00.
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Swatch Big Bold Irony Forest Face Quartz Green Dial Stainless Steel Brac…

Original price was: £170.00.Current price is: £134.00.
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Swatch Big Bold Up in Smoke Cheech and Chong Unisex Watch Silicone Strap…

Original price was: £125.00.Current price is: £110.00.
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Swatch COEUR DORADO Quartz Transparent Dial White Strap Watch SS08K106-S…

Original price was: £120.00.Current price is: £110.00.
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Swatch Obsessively Obsidian Green Dial Unisex Watch YVM407G

Original price was: £225.00.Current price is: £205.00.
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Swatch Polawhite Quartz White Dial White Silicone Strap Unisex Watch SO2…

Original price was: £77.00.Current price is: £68.00.
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Swatch Quartz B-Bot Watch Keith Haring x Break Free Collection SO28Z702

Original price was: £86.00.Current price is: £79.00.
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Swatch Quartz Break Free FROM THE ARCHIVE Illustrated Dial Transparent S…

Original price was: £96.00.Current price is: £89.00.
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Swatch Thru The Underbrush Unisex Green Dial Watch SB07S118

Original price was: £170.00.Current price is: £160.00.
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Swatch WHAT IF…MINT? Quartz Green Dial Green Bioceramic Strap Unisex W…

Original price was: £96.00.Current price is: £86.00.
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Swatch Dragon Ball Z Kamesennin White Dial Unisex Watch SUOZ346

Original price was: £91.00.Current price is: £66.00.
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Fathers Day Star Dad Quartz Silver Dial Green Silicone Strap Men’s…

Original price was: £87.00.Current price is: £77.00.
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Flik-Flak Ladybug Quartz White Dial Red Plastic Strap Children’s W…

Original price was: £40.00.Current price is: £30.00.
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Swatch Always There Quartz White Dial Black Silicone Strap Watch GB328

Original price was: £58.00.Current price is: £52.00.
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Swatch Big Bold Irony Forest Face Quartz Green Dial Stainless Steel Brac…

Original price was: £190.00.Current price is: £175.00.
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Swatch Keith Haring X Disney Mickey Mouse Mariniere Watch GZ352

Original price was: £91.00.Current price is: £69.00.
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Swatch Lifestyle White Classiness Quartz White Dial Silicone Strap Unise…

Original price was: £106.00.Current price is: £95.00.
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Swatch WHAT IF…GREEN? Square Bioceramic White Dial Unisex Watch SO…

Original price was: £96.00.Current price is: £86.00.
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Swatch Original Gent Pinkbelle Quartz Silicone Strap White Dial Ladies W…

Original price was: £53.00.Current price is: £49.00.
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Swatch ALL ABOUT DAD New Gent White Dial Watch SO29Z704

Original price was: £96.00.Current price is: £66.00.
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Swatch New Gent Half <3 Red Quartz White Dial White Silicone Strap Un…

Original price was: £78.00.Current price is: £68.00.
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Swatch PASTELICIOUS TEAL Green Dial Unisex Watch SS08L100

Original price was: £106.00.Current price is: £96.00.
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Swatch Big Bold C-White Dial BioCeramic White Watch SB03W100

Original price was: £125.00.Current price is: £108.00.
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