In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.

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Swatch Leger’s Two Women Holding Flowers Silicone Strap Unisex Wat…

Original price was: £96.00.Current price is: £85.00.
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Swatch Miro’s Women & Bird in the Moonlight Blue Dial Silicone…

Original price was: £96.00.Current price is: £86.00.
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Swatch Dragon Ball Z Gohan Blue Dial Unisex Watch SUOZ345

Original price was: £96.00.Current price is: £70.00.
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Swatch Dragon Ball Z Kamesennin White Dial Unisex Watch SUOZ346

Original price was: £91.00.Current price is: £66.00.
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Swatch Dragon Ball Z Majin Buu Original Gent Orange Dial Quartz Watch GZ…

Original price was: £73.00.Current price is: £55.00.
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Swatch CLEARLY PAY! Swatch Clear Transparent Watch SB01K102-5300

Original price was: £110.00.Current price is: £99.00.
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Swatch SwatchPAY! TAILSHEADSPAY! Quartz White Dial White Strap Unisex Wa…

Original price was: £100.00.Current price is: £89.00.
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Dragon Ball Z Cell White Dial Unisex Watch SB01Z401

Original price was: £119.00.Current price is: £85.00.
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Swatch Original Gent Once Again Black Men’s Watch GB743-S26

Original price was: £53.00.Current price is: £49.00.
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