Flik Flak are the world’s favourite children’s watches. Founded in 1987, the brand is a division of the Swatch group, with its use of the brother and sister pairing of Flik and Flak throughout the collection ensuring that learning to tell the time remains fun and entertaining. The brand has become more than just a children’s watch. It is notably the first brand ever to introduce the principle of teaching the time to their wearers. The brands ethos, combined with their undeniable quality allow the brand to lay claim to the mantle of the world’s best-selling children’s watch.