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“The Hulk” A fan favourite from its launch in 2007 through to just last year, the Seiko SBDC031 – affectionately known by the nickname “Sumo” – has just been updated, in a striking new look that some have begun to call, “The Hulk”, due to its resemblance to Marvel Comics’ jade giant. The new Seiko…
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Scott Cassell is an American explorer, underwater filmmaker and counter-terrorism operative; he is known for embracing danger. He has over 13000 hours as a diver and holds the world record for longest distance traveled by a diver (52 miles in 95 hours). Scott relies on Luminox timepieces as part of his Essential Gear. Luminox shares…
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If you’re a watch enthusiast then you’ve probably heard of Switzerland’s Baselworld. Baselworld is the largest and most impressive watch show in the world. The best of the best brands fill the exhibition centre with glitzy million dollar stands, showcasing the best innovation and invention horology has to offer. Some of the most memorable releases…
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Last year it was the WSD-F20, this year it’s the WSD-F30. Casio’s latest and greatest Pro Trek builds on its predecessor’s success and fine-tunes some of the more disappointing aspects, resulting in a timepiece that really does vault the Pro Trek family into the future . One such let down from the WSD-F20…
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Proving once again that their merchandise covers every single possible base, Metallica have teamed up with American watchmaker Nixon to produce a brand new collection of 9 watches. Each is designed to reflect a classic Metallica album, with the likes of ‘Kill ‘Em All’, ‘Ride the Lightning’, ‘Master of Puppets, ‘…And Justice for All’, and…
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A younger audience in exchange for $100 million dollars. That is the deal Movado has struck with the millennial-focused, influencer-marketed MVMT watches. It’s an astute move from the watch super group, and should keep them relevant while cultivating potentially lifelong associations with consumers. That’s only the up-front cost, by the way; there’s a further $100…
Read More“For 2019 we are definitely out,” Nick Hayek told CNBC. And with that, not a single Swatch Group brand will be at Baselworld 2019. The move is stunning and unprecedented; the world’s biggest watch fair will now have to function without the world’s biggest watch group. Mr. Hayek has simply had enough. No…
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You see the words “G-SHOCK WATCH VS TRAIN CHALLENGE!!! DO NOT REPEAT!!!” and immediately know you’ve arrived in that corner of YouTube, one that you’re telling yourself to escape but can’t help but delve deeper into. You know even the world’s toughest watch is no match for a speeding freight train; this much is obvious. But…
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On October 26th, without a single paddle in the room being raised, Paul Newman’s Rolex Daytona became the most expensive wristwatch ever sold. This was the watch. It had transcended its function as a timekeeping tool and entered the realm of bona fide cultural icon. It was as well known to those who can tell a…
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